Becoming an ODLC (Open and Distance Learning Council) Partner or Study Center is a great opportunity for schools and institutions to expand their offerings, support more learners, and position themselves as leaders in open education.
But after joining ODLC, the next important step is promotion — making sure students, parents, and the community know that your school now provides ODLC programs like:
- Secondary (10th)
- Senior Secondary (12th)
- Vocational & Skill-based courses
- Early Childhood Care & Education (ECCE) programs
and more.
Here are effective and practical ways to promote your school as an official ODLC Partner, attract more admissions, and strengthen your brand in the education sector.
1. Showcase ODLC Programs on Your Campus
Start by creating visibility inside your institution.
You can do this by:
- Installing information banners and notice boards
- Displaying ODLC certificates, program charts, and facilities
- Creating a separate help desk or counseling cabin
- Highlighting key benefits like flexible learning, online support, and exam opportunities
This ensures that every student, parent, or visitor entering your school becomes aware of the ODLC partnership.
2. Add ODLC Information on Your Website
Your school website should have a dedicated page or section that explains:
- ODLC partnership details
- Programs offered
- Eligibility
- Duration
- Admission process
- Contact information
This gives your institution digital credibility and helps prospective students find you online.
3. Promote on Social Media
Social media is one of the fastest ways to reach students and parents.
Post regularly on platforms like:
- YouTube
- WhatsApp Status
- Google Business Listing
Content ideas include:
- Admissions open announcements
- Benefits of ODLC programs
- Student success stories
- Photos and videos from your center
- Information reels about the 10th/12th open schooling system
Consistent posting helps build trust and authority in your local community.
4. Conduct Local Awareness Campaigns
Offline promotion still works extremely well, especially in semi-urban and rural regions.
You can organize:
- Education counseling camps
- Seminars in nearby schools and tuition centers
- Awareness programs in community halls
- Local community outreach drives
Distributed materials may include:
- Brochures
- Flyers
- Posters
- Pamphlets
These campaigns help connect with parents and learners who may not be active online.
5. Guide Students Who Dropped Out
Many students are unable to complete traditional schooling due to personal or financial challenges — but ODLC gives them a second chance.
Your school can reach out to:
- School dropouts
- Working youth
- Homemakers
- Learners who want to complete 10th or 12th without regular schooling
Helping such students enroll not only boosts admissions but also changes lives — which strengthens your institution’s reputation.
6. Build Partnerships with Coaching Centers
Coaching centers and tutors meet hundreds of students every month.
Create tie-ups with:
- Tuition teachers
- Computer centers
- Professional coaching academies
- Skill training facilitators
They can refer students who need a flexible and recognized pathway to complete their education through ODLC.
7. Highlight Career and Higher Education Opportunities
Many parents first want to know:
“Will this help my child study further or get a job?”
Make it clear through seminars, digital posts, and brochures that ODLC certificates are:
✔ Equivalent to Board education
✔ Accepted for higher studies
✔ Recognized in private and government sectors
✔ Useful for skill development and job readiness
This builds trust and boosts admission conversions.
8. Share Real Success Stories
Students relate to real examples.
Showcase:
- Past students who completed their 10th or 12th
- Learners who joined universities afterward
- People who gained jobs or skills through ODLC courses
These stories motivate new applicants and improve credibility instantly.
9. Use WhatsApp Marketing
WhatsApp is a powerful tool for local promotion. You can:
- Send admission updates
- Share digital brochures
- Post success stories
- Create short explanation videos
- Upload daily status promotions
This helps reach parents and students directly in your community.
10. Participate in ODLC Training & Support
ODLC provides support, documentation, and academic guidance to partner institutions.
By actively participating, your school can:
- Stay updated
- Improve student outcomes
- Offer better counseling
- Build a higher success rate
Conclusion
Promoting your school as an ODLC Partner is all about building awareness, trust, and accessibility. With the right mix of online and offline strategies, you can:
- Increase admissions
- Reach a wider student audience
- Strengthen your school’s academic reputation
- Become a recognized center for open and flexible learning
With ODLC’s mission of Education for All, your institution plays a major role in shaping futures, empowering learners, and supporting lifelong education.